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DavenLC DavenLC
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6 years ago
Which of the following statements is the most accurate in terms of the questionnaire development process?
A) There is no process; a questionnaire is simply prepared based upon the research objectives.
B) The process is undertaken by the researcher and the client does not view the questionnaire until after the collection of data to avoid biased questions.
C) Should a client sign the questionnaire authorizing formal approval, a pretest is no longer required.
D) Once the process begins, there is no stopping or repeating of steps.
E) Generally, the client will not be involved in the evaluation of the questionnaire until it has undergone numerous revisions.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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wap042wap042
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6 years ago
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DavenLC Author
wrote...

6 years ago
this is exactly what I needed
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Yesterday
Smart ... Thanks!
wrote...

2 hours ago
Good timing, thanks!
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