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goji.go goji.go
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10 years ago
When an Italian printing company hires an American salesperson to visit American publishers and present the advantages of printing with this Italian company, this is an example of ________.
A) public relations
B) product advertising
C) personal selling
D) global thinking
E) corporate advertising
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Diesel
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bbb
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#1
10 years ago
C) Personal selling is the direct communication between a salesperson and potential buyers. An American salesperson visiting publishers, who are potential buyers, is demonstrating personal selling for the Italian company that offers printing services. It is an example of operating in the global marketplace, however, it is not an example of global thinking because the American salesperson is acting on the part of the foreign company. Personal selling is very different from public relations and product advertising, which are different elements in the promotional mix.
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goji.go Authorgoji.go
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10 years ago
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