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Tesy Tesy
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6 years ago
Define and contrast the difference between pull and push strategies in marketing.
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
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6 years ago
With a pull promotional strategy, a company appeals directly to customers, who then demand the product from retailers, who then demand the product from wholesalers. With a push strategy, a company aggressively pushes its product through wholesalers and retailers, who then persuade customers to buy it.
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