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Yokav Yokav
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Posts: 825
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6 years ago
Secondary data are
A) based on data newly collected for a specific research purpose.
B) statistics and information that are available as a result of previous research.
C) any of the above, depending upon why the marketer is doing the research.
D) based on information gathered by someone else, but not yet published.
E) data gathered for secondary areas of the firm like marketing research and accounting.
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
Authors:
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CavenCaven
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6 years ago
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