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Yokav Yokav
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6 years ago
In which stage of the product development process does the firm eliminate all product ideas that do not mesh with the firm's abilities, expertise, or objectives?
A) Product ideas
B) Screening
C) Prototype development
D) Concept testing
E) Test marketing
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
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CavenCaven
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6 years ago
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