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marko355 marko355
wrote...
Posts: 863
6 years ago
Which of the following is true about maintaining high ethical and legal standards when developing persuasive business, marketing, and sales messages?
A.    A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim.
B.    If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim.
C.    Thankfully, for Internet-based marketers, there are no regulations for unsolicited email.
D.    Trying to attract buyers by advertising a product that you don’t intend to sell, and then trying to sell them another product is legal but not ethical.
Textbook 
Living Democracy, 2014 Elections and Updates Edition

Living Democracy, 2014 Elections and Updates Edition


Edition: 4th
Authors:
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