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Mari-chi Mari-chi
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6 years ago
This compensation model would see marketers pay less during the concept development phase, and instead pay fees according to business results.
A) based on creative awards
B) based on media buy
C) PBR
D) based on agency services provided
E) based on television spots purchased
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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GagusGagus
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#1
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6 years ago
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Mari-chi Author
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6 years ago
Just got PERFECT on my quiz
acaruso
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Yesterday
this is exactly what I needed
foxrcng11
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2 hours ago
Thanks
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