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Timmy Timmy
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6 years ago
The "Pepsi Challenge" campaign is a classic example of
A) lifestyle positioning
B) brand-leadership positioning
C) product-differentiation positioning
D) head-on positioning
E) competitive positioning
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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Tuckwell, Canadian Advertising in Action, 11e
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vfloydvfloyd
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6 years ago
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Timmy Author
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6 years ago
Thanks for your help!!
MAry1395
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Yesterday
Smart ... Thanks!
Ifekwunigwe
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2 hours ago
Correct Slight Smile TY
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