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Timmy Timmy
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6 years ago
The "Pepsi Challenge" campaign is a classic example of
A) lifestyle positioning
B) brand-leadership positioning
C) product-differentiation positioning
D) head-on positioning
E) competitive positioning
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Tuckwell, Canadian Advertising in Action, 11e
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vfloydvfloyd
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6 years ago
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Timmy Author
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6 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
deathwing
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Yesterday
Brilliant ツ
fgarza2146
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2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
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