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McArgent McArgent
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6 years ago
When it comes to the point-of-purchase industry’s “four I's”, identification means
A) the overall impression must be relevant to the customer
B) the display must generate immediate impact
C) the brand must be boldly displayed
D) the display must include a reason to buy
E) the display must encourage impulse buying
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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turtle_moonturtle_moon
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McArgent Author
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#2
5 years ago
Excellent help
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