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Timmy Timmy
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6 years ago
In the case of a "profile-matching strategy", the customer target market is carefully defined by
A) demographic, geographic, and psychographic variables
B) customizing the product
C) advertising in every newspaper
D) working with an agency that has experience in the specific segment
E) analyzing the previous sales history
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 70 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e
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GagusGagus
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6 years ago
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