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McArgent McArgent
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6 years ago
The total, unduplicated audience potentially exposed one or more times to an advertiser's messages during a given time period is referred to as
A) reach
B) impressions
C) continuity
D) flexibility
E) frequency
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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turtle_moonturtle_moon
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6 years ago
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McArgent Author
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#2
5 years ago
Really help, thank you!
wrote...
#3
3 years ago
nice
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