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Home Q & A Board Other Fields Homework Help Business Marketing
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McArgent McArgent
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6 years ago
Share of advertising refers to
A) the number of loyal customers within a market segment
B) the competitor's overall media budget
C) the amount a brand invests in advertising as a percentage of the total category investment
D) the portion of the overall marketing budget devoted to advertising
E) the portion of the advertising budget placed in television
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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MrDeeMrDee
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6 years ago
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McArgent Author
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#2
5 years ago
Really help, thank you!
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