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Timmy Timmy
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Posts: 540
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6 years ago
For advertisers with precisely defined target markets, the use of television is wasteful because
A) it offers creative flexibility
B) the message will reach many outside the target
C) commercials are placed in a cluster
D) programs are only compatible with specific audiences
E) spots can be purchased from individual stations
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 73 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e
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GagusGagus
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6 years ago
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