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McArgent McArgent
wrote...
Posts: 790
Rep: 5 0
6 years ago
How can product manufacturers get their point-of-purchase materials erected in store?
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Replies
wrote...
6 years ago
Manufacturers generally require permission from the retail store's head office to erect display units in corporate-owned retail stores. Even if permission is granted, if and how display units will be utilized is often left to the discretion of store managers. Securing co-operation from retail managers is the responsibility of the field sales force.
McArgent Author
wrote...
5 years ago
Excellent help
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