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Consle Consle
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6 years ago
Because retailers control shelf purchase and have access to purchase data, retailers determine:
A) what products and brands are placed on stores shelves.
B) what marketing tools manufacturers use.
C) who has the power in the distribution channel.
D) what products manufacturers produce.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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