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Sitki Sitki
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Posts: 1536
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6 years ago
When Procter & Gamble introduces a new laundry detergent with a different brand name, it is an example of creating a(n):
A) family brand.
B) cooperative brand.
C) co-brand.
D) flanker brand.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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Sitki Author
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5 years ago
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