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Sitki Sitki
wrote...
Posts: 1536
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6 years ago
Brand parity is the perception that there are significant differences among brands within a product category.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 48 times
2 Replies

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Replies
wrote...
6 years ago
FALSE
Sitki Author
wrote...
5 years ago
Yup, correct Slight Smile
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