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Consle Consle
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6 years ago
The two components of the consumer decision-making process that are most critical to developing an integrated marketing communications program are:
A) problem recognition and information search.
B) information search and evaluation of alternatives.
C) evaluation of alternatives and purchase decision.
D) problem recognition and evaluation of alternatives.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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Consle Author
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6 years ago
Thanks
Katey_maree
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Yesterday
Thanks
jaray75
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2 hours ago
This helped my grade so much Perfect
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