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Sitki Sitki
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Posts: 1536
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6 years ago
In an external information search process, the extent to which a stimulus or task is relevant to a consumer's existing need determines the:
A) ability to search.
B) need for cognition.
C) search methods.
D) level of involvement.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 46 times
1 Reply

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