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bongua185 bongua185
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Posts: 1007
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6 years ago
The cost of conducting an external search for information consists of the actual cost of the product, subjective costs associated with the search, and the opportunity cost of foregoing other activities.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 57 times
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Replies
wrote...
6 years ago
TRUE
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