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Home Q & A Board Other Fields Homework Help Business Marketing
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bongua185 bongua185
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6 years ago
Which model of evaluation of alternatives suggests that consumers buy brands they like best or connect with emotionally?
A) Cognitive mapping
B) Multiattribute
C) Affect referral
D) Evoked-set
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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maficamafica
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6 years ago
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bongua185 Author
wrote...

6 years ago
Good timing, thanks!
lierac00
wrote...

Yesterday
Thanks
elizabetheldrid
wrote...

2 hours ago
Helped a lot
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