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Consle Consle
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6 years ago
When an acceptable purchasing alternative has been identified and is taken without an effort to seek an optimal solution, the process is called:
A) decision maximization.
B) satisficing.
C) utilization.
D) standardization.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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SunardySunardy
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6 years ago
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Consle Author
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