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bongua185 bongua185
wrote...
Posts: 1007
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6 years ago
Individuals perform only one role in the buying center, but there can be more than one individual involved in any particular role.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 31 times
1 Reply

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Replies
wrote...
6 years ago
FALSE
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