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A modified rebuy purchase decision occurs in each of the following situations except:

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A modified rebuy purchase decision occurs in each of the following situations except:

A modified rebuy purchase decision occurs in each of the following situations except:
A) when the firm has previously chosen a vendor and intends to place a reorder.
B) when a company is dissatisfied with their current vendor and wants to consider new options.
C) when a new company makes an offer that appears to be more attractive than what is currently being supplied by their current vendor.
D) at the end of a contractual relationship and the company wants to evaluate competitive bids.

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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