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Consle Consle
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Posts: 1039
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6 years ago
Product positioning is the perception created in the consumer's mind regarding the nature of the competition and the external environment.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
FALSE
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