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Sitki Sitki
wrote...
Posts: 1536
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6 years ago
What product positioning strategies can a brand use?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 39 times
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Replies
wrote...
6 years ago
Positioning strategies include attributes, competitors, use or application, price-quality relationship, product user, product class, and cultural symbol.
Sitki Author
wrote...
5 years ago
Yup, correct Slight Smile
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