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bongua185 bongua185
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6 years ago
A communications budget is based on:
A) communication objectives.
B) marketing objectives.
C) both communication and marketing objectives.
D) a targeted level of return on investment.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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