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Consle Consle
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Posts: 1039
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6 years ago
If Burger King's advertising manager decides to match McDonald's advertising expenditures, which type of advertising budget method is being used?
A) Objective and task
B) Meet the competition
C) What we can afford
D) The percentage of share method
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
B
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