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Consle Consle
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Posts: 1039
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6 years ago
The objective-and-task method of budgeting marketing communications links dollars to specific sales and profit goals.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
FALSE
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