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bongua185 bongua185
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6 years ago
While a market communications analysis is beneficial in international markets, successful marketing programs are usually built without the analysis as long as the company's marketers understand the local culture.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 71 times
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wrote...
6 years ago
FALSE
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