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Sitki Sitki
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Posts: 1536
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6 years ago
The first step in a purchase decision in the hierarchy of effects model is:
A) awareness.
B) liking.
C) preference.
D) conviction.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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Sitki Author
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6 years ago
This helped my grade so much Perfect
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Yesterday
Helped a lot
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2 hours ago
Good timing, thanks!
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