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Consle Consle
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Posts: 1039
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6 years ago
The final step of the hierarchy of effects model is:
A) the actual purchase.
B) liking.
C) preference.
D) conviction.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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