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bongua185 bongua185
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6 years ago
The affective component of attitude matches which components of the hierarchy of effects model?
A) Awareness and knowledge
B) Liking, preference, and conviction
C) Conviction and action
D) The actual purchase
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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