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Sitki Sitki
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Posts: 1536
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6 years ago
The conative component of an attitude matches the hierarchy of effects model's element of:
A) knowledge.
B) preference.
C) conviction.
D) the actual purchase.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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Sitki Author
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5 years ago
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