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Sitki Sitki
wrote...
Posts: 1536
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6 years ago
In terms of the visual element of an advertisement, a concrete image has a:
A) higher level of recall than an abstract image.
B) lower level of recall than an abstract image.
C) lesser impact on the affective component of attitude than an abstract image.
D) lesser impact on the cognitive component of attitude than on the affective component.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 42 times
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wrote...
6 years ago
A
Sitki Author
wrote...
5 years ago
Yup, correct Slight Smile
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