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Consle Consle
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Posts: 1039
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6 years ago
The hierarchy of effects model aids in clarifying the target audience of an advertising campaign and the development of individual ads.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
FALSE
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