A shopper who sees an item in a store, becomes intrigued, and then immediately makes a purchase ...

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A shopper who sees an item in a store, becomes intrigued, and then immediately makes a purchase ...

A shopper who sees an item in a store, becomes intrigued, and then immediately makes a purchase follows the sequence of the hierarchy of effects model.

True or False?

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Sitki Author

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5 years ago

Yup, correct Slight Smile

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