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Consle Consle
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6 years ago
The final stage in the hierarchy of effects model is liking or preference for a particular brand.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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Consle Author
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6 years ago
Thank you, thank you, thank you!
sweetalia
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This site is awesome
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this is exactly what I needed
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