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bongua185 bongua185
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Posts: 1007
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6 years ago
The 75-15-10 rule suggests that 10 percent represents the:
A) money spent on media time or space.
B) money spent on ad production.
C) money spent for the creative work.
D) fee for the media buyer.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 39 times
1 Reply

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