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Sitki Sitki
wrote...
Posts: 1536
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6 years ago
Selecting the appropriate media requires an understanding of the media-usage habits of the company's target market and then matching that information with the profile of each medium's audience.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 71 times
2 Replies

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Replies
wrote...
6 years ago
TRUE
Sitki Author
wrote...
5 years ago
Thanks
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