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Consle Consle
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6 years ago
A "left-brain" advertisement is:
A) oriented towards the logical, rational side of the brain.
B) oriented towards the emotional or feeling side of the brain.
C) used primarily for consumer advertisements.
D) used with pulsating distribution schedules.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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