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Consle Consle
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Posts: 1039
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6 years ago
Using music to build emotions surrounding a product is tied to which type of message strategy?
A) Cognitive
B) Affective
C) Brand
D) Conative
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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1 Reply

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Replies
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6 years ago
B
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