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Consle Consle
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6 years ago
Which message strategy attempts to elicit powerful emotions that eventually lead to higher product recall?
A) Generic
B) Cognitive
C) Emotional
D) Preemptive
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
C
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