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bongua185 bongua185
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6 years ago
A print advertisement for Bijan uses the picture of a grandmother with a testimony about the perfume and how her granddaughters now wear Bijan. The advertisement presents a testimonial execution with which type of message strategy?
A) Cognitive
B) Affective
C) Conative
D) Brand
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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3 years ago
thanks
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