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Sitki Sitki
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6 years ago
When using the hierarchy of effects model to develop liking for a product or brand, the best creative message strategy to use would be:
A) affective.
B) cognitive.
C) conative.
D) corporate.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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Sitki Author
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#2
5 years ago
Yup, correct Slight Smile
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