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Consle Consle
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Posts: 1039
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6 years ago
When using the hierarchy of effects model to develop conviction for a particular product or brand, the best creative message strategy to use would be:
A) affective.
B) cognitive.
C) conative.
D) corporate.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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