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bongua185 bongua185
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6 years ago
When using the hierarchy of effects model to develop knowledge for a product or brand, which would be the best message strategy?
A) Affective
B) Cognitive
C) Conative
D) Corporate
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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bongua185 Author
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