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bongua185 bongua185
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Posts: 1007
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6 years ago
Comparative ads tend to be more believable and have a greater positive impact on consumer attitudes than other cognitive message strategies.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 38 times
1 Reply

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wrote...
6 years ago
FALSE
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