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Consle Consle
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6 years ago
One reason teenagers who smoke do not quit is because they are afraid they will lose their friends. The social aspect of their lives is more important than their health. Losing friends is which component of the behavioral response model and fear appeal?
A) Intrinsic reward
B) Severity
C) Vulnerability
D) Response cost
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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